Audi Names T-Mobile as preferred Wireless Carrier

Customers to Tap Voice-activated Google Earth™, Obtain Real-time Traffic, Fuel Price and Weather Information, and Access Mobile Wi-Fi HotSpot

Audi today announced that T-Mobile USA, Inc. will serve as the U.S. wireless carrier for its Audi Connect systems in the company’s newest Audi luxury vehicle lines. Available with the arrival of the 2012 Audi A7 in April, the Audi Connect services include voice-activated Google Earth™, Google™ Local Search, and Sirius Traffic™ information combined with Google Earth™ imagery. In addition, Audi Connect allows users to obtain real-time news, weather, and fuel prices from other providers. Audi Connect is also able to turn the vehicle into a secure mobile Wi-Fi hotspot, allowing vehicle passengers to retrieve information on the Internet conveniently and securely.

Audi Connect services are enabled with an enhanced, ruggedized T-Mobile® SIM card connected to T-Mobile’s robust network inserted into the advanced Audi MMI® Navigation Plus system. To facilitate easy activation, T-Mobile SIM cards will be included with the vehicle, allowing customers to simply sign up for a service plan at the time of vehicle sale or at any time during or after the six-month complimentary trial period.

Audi turned to T-Mobile as the wireless provider because of its reliable, nationwide network, leadership in the automotive telematics space, and strong customer satisfaction record.

“The launch of Audi Connect is part of a foundational strategy to help Audi lead with first-to-market, cutting-edge connected services,“ said Johan de Nysschen, President, Audi of America. “We’re looking forward to a productivel relationship with T-Mobile USA as we give motorists and passengers the ability to access the most current information and enhance their enjoyment of their Audi vehicle.“

“From our robust, nationwide network to our cutting-edge SIM technology, T-Mobile innovates so that customers can connect and access information from nearly anywhere,“ said John Horn, National Director of M2M at T-Mobile USA. “The Audi Connect service is a great example of how the vehicle ownership experience can be enhanced with wireless connectivity and we’re thrilled to be a part of it.“

For more details on the Audi Connect service, please visit and search for “Audi Connect.”


In addition to the 2012 Audi A7, Audi Connect will appear this summer in the 2012 Audi A8 line, the 2012 Audi A6 and the 2012 Audi Q7. Future Audi models, such as the Audi Q5 Hybrid, will also feature Audi Connect.

What is Audi Connect?

Audi Connect provides the occupants of the vehicle with services that add significant value to the driving experience. At this time the following services are available:

Voice-activated Google Earth™ (first-to-market)

The MMI® Navigation Plus can now be used with Google Earth™. With the 3D terrain and topology of Google Earth™ combined with Sirius Traffic™ data on Audi’s navigational map information, a true aerial view of your route becomes your guide. You can also view 3D models of buildings on Audi’s in-vehicle map data for a dynamic driving experience where you navigate streets like never before. Real-time traffic is displayed on maps whenever using the Navigation features to help you avoid delays and choose an alternate route.

Google™ Local search

With Google™ Local Search you can retrieve detailed information about travel destinations, such as restaurant or hotel hours, pricing and customer reviews based on data at Google. On the map display, your current location appears along with icons indicating nearby attractions (i.e., a knife and fork indicate a restaurant), and you can obtain more information by clicking the icon.

Sirius Traffic™ overlaid onto Google Earth

Real-time traffic information from Sirius is combined with Google Earth™ imagery for a clear, color-coded overview of local congestion to warn you of traffic situations and help plan your route.

Real-time Information

Audi Connect enhances the current capabilities of the MMI unit with several features new to the Audi brand including, Real-time localized Travel and Weather information, Real-time News feeds from varied News sources, and Real-time localized fuel updates that detail local gas station brands, pricing, and proximity to vehicle. The driver can set preferences for current location, destination location, or any other location desired.

myAudi Destinations

The myAudi Destination feature allows registered users to log on to Google Maps™ from any location and download destinations to the vehicle. Up to 50 destinations can be cached in the customer’s myAudi account, and can be used at any time in the MMI® navigation system.

Rolling Wi-Fi® Hotspot (first-to-market as Factory-installed option with integrated mobile broadband connectivity)

Audi Connect is also able to turn the vehicle into a secure Wi-Fi hotspot, allowing vehicle passengers to retrieve information on the internet conveniently and securely. Up to eight Wi-Fi-enabled devices can simultaneously use the wireless connectivity.

4/23 Update:

Audi has posted a video showing off Audi Connect in action:

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[Source: Audi]

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