Audi Not So Sure About that Series Production PB-18 Now

A new report from Bloomberg casts doubt on earlier reports that Audi will build a production version of the PB-18 concept.

Bloomberg reports that Audi CEO, Bram Schot’s comments about the car were supposed to be ironic.

From Bloomberg’s report:

The Audi spokesman dismissed reports about a series version of the PB18 E-Tron high-performance concept car the brand showed at the Pebble Beach Automotive Week in Monterey last year. CEO Schot had merely meant to state with a sense of irony the company would build the supercar if someone could make the project economically viable, according to the spokesman.

So, no electric supercar, then.

The original reports came on January 10 from a Dutcharticle published by, which may explain how the irony got lost.

The PB-18 was first presented at Pebble Beach in 2018. With wild looks and a driver’s seat that could slide from side to side within the cabin, it was a deliberately wild look into the future.

Reports of a small SUV that accompanied the since-refuted PB-18 story, though, were apparently accurate as Bloomberg corroborated the report. That crossover will be based on Volkswagen’s MEB platform and will fill out Audi’s EV range.

a version of this article appeared on


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