Audi’s Technical Development Chief Says Company is Still Fighting for TT

The future of the TT will be anything but easy, but the outlook may not be quite as grim as we thought.

A new report from Autocarsuggests that, despite the car facing an uphill battle, hope is not lost for lovers of the TT.

Audi’s head of technical development, Hans-Joachim Rothenpieler, recently told the publication that the board of directors is “fighting for it.”

He added that “We want it” and that the TT has been the subject of “emotional discussions” within the Audi boardroom.

The TT has seldom been better than it is now, with the TT RS likened to a junior supercar, rather than a simple sports car, in countless reviews.

Rothenpieler’s comments follow candid remarks made by Schot at the Geneva Motor Show.

“I think there’s a future for an [Audi] icon, but I don’t know if it’s a TT,” he told Autocar. “I’ve got some things cooking which could replace TT, though not necessarily directly.”

Autocar further reports that sources have told it that the replacement will gain a pair of doors. Others, meanwhile, speculate that a small, sporty EV to replace the TT, given Audi and, indeed, the VW Group’s eagerness to add electric models.

Whatever the case, Audi may not feel the need to keep every one of its current models in the future as a result of that investment in EVs.

“Audi has to be really prominent in future, but electrification has to be financed,” said Schot. “I cannot afford to be in every country, in every segment.”


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