- New vehicle sales up 10% vs. February 2011, and an increase of 14.9% YTD growth compared to 2011
- Sales propelled by demand for top two premium categories, representing more than 25% of the sales mix, and strong TDI® clean diesel sales
- Certified Pre-Owned sales of 2,865 vehicles marks second-best February on record, an increase of 11.2% over the same period in 2011
February results were buoyed by strong performance in the top two premium categories, with sales for the Audi A6 increasing 63.6% over 2011, and continued strong sales of 584 vehicles for the design-forward Audi A7, which was launched in the U.S. market in April 2011.
Other highlights include:
• February 2012 ranks as the best February in Audi of America history, eclipsing the previous record set last year.
• 2012 Audi A6 sales up 63.6%, compared to February 2011.
• Audi A3 sales up 21.5%, compared to February 2011.
• Sales of Audi Q5 increased 14%, compared to February 2011; Audi Q7 inventory extremely limited due to low supply.
• Audi TT sales up 15.2% vs. February 2011, boosted by increased demand for the Audi TT Coupe.
• Sales mix for Audi TDI clean diesel models finished the month at 53.9% for the A3 TDI on 253 TDI models sold, and 36.7% for the supply restricted Q7 TDI on 137 models sold.
• Audi Certified pre-owned sales of 2,865 vehicles mark an increase of 11.2%, compared to the same period in 2011; Southern and Western regions set new all-time records for February.
• For the record-setting month of February 2012, three Audi models recorded year-over-year sales increases of 15% or more, including the Audi A3, the Audi A6, and the Audi TT models.
AUDI US SNAPSHOT | –YTD– | |||||
Model Line | Feb. ’12 Actual | Feb. ’11 Actual | Yr/Yr % change | Feb. ’12 YTD Actual | Feb. ’11 YTD Actual | Yr/Yr % change |
A3 | 469 | 386 | 21.5% | 1,054 | 1,101 | -4.3% |
A4 | 2,719 | 2,770 | -1.8% | 5,395 | 5,253 | 2.7% |
A5 | 1,119 | 1,142 | -2.0% | 1,997 | 2,196 | -9.1% |
A6 | 972 | 594 | 63.6% | 2,102 | 1,188 | 76.9% |
A7 | 584 | 0 | 0.0% | 1,227 | 0 | 0.0% |
A8 | 323 | 361 | -10.5% | 647 | 811 | -20.2% |
Audi Q5 | 1,754 | 1,539 | 14.0% | 3,745 | 3,123 | 19.9% |
Audi Q7 | 373 | 742 | -49.7% | 1,239 | 1,498 | -17.3% |
R8 | 74 | 94 | -21.3% | 153 | 173 | -11.6% |
TT | 144 | 125 | 15.2% | 326 | 222 | 46.8% |
Total Audi Sales | 8,531 | 7,753 | 10.0% | 17,885 | 15,565 | 14.9% |
Total CPO Sales | 2,865 | 2,577 | 11.2% | 5,435 | 4,809 | 13.0% |