Audi and Real Madrid celebrated their ten-year partnership with a car handover on unusual turf. Players, coaches and officials of the Spanish record champion met at the horse race track La Zarzuela on the outskirts of the capital city for a unique quattro experience. The stars around Cristiano Ronaldo, Xabi Alonso and Gareth Bale initially watched a gallop race from the grandstand. Afterward, they had the opportunity to personally familiarize themselves with the superior performance of the quattro permanent four-wheel drive on an obstacle and off-road course.
The pinnacle of the event was the handover of the new ‘company cars’ to the soccer players, who had their pick of the model range. Real Madrid has been on the road with Audi since the 2003/2004 season. In return, the brand is featured at the legendary Estadio Santiago Bernabéu and other venues.